All About Great E-Commerce Website Examples

An ecommerce website is one in which allows businesses to sell products electronically across the internSet to clients and customers. It incorporates the functionality for companies to display a catalogue and uses an electronic process which accepts online payments. There are several specific design features on an ecommerce website which differ from those on ordinary website and these key features are discussed below. The most important thing to remember when designing an ecommerce website is to make it as user friendly as possible. Due to the huge number of pages and products, the navigation system is fundamental to the success of your website. Firstly you should consider the top categories of products and then consider subcategories which may help users to further narrow their search to a small niche of products.

When you have a navigation system with more than one level, you must have a way to show the user where they are within the site structure. The best way to do this is to have a headline, sub-headers and breadcrumbs for example; Home > Women > Going out > Dresses. That way the user will be able to understand exactly where they are and be able to navigate back to the homepage or any relevant section. You also need to make it possible for users to unselect an option in order to expand their search if need be without constantly pressing the back button.

Allowing users to define how the products are sorted is a great way to help them find exactly what they are looking for such as ‘Price – low to high and high to low’, ‘Popularity’, ‘New In’, ‘Best selling’ and ‘Highly rated’. Another useful sorting option is ‘Customers also bought…’ as this can link to a variety of accessories and related products which act as an up sell.

When looking at the overall design, it is important to have a number of features available on every page. Things such as a search bar should be easily accessible from every page in order to allow users to immediately find a particular product from wherever they are within your site. You also need to have a form of online ‘basket’ so customers can easily see what they have already picked out to purchase.

With online shopping, customers cannot see or feel the product like they can in real life before they purchase it. This highlights the importance for photos and lots of detailed information about each product. Many online shoppers have previously seen the product in a store and gone to find it cheaper online. In this case they will usually need the specification to compare to ensure they have the correct product. For others they won’t have seen the product, which is especially true for clothing, so there needs to be as much information as possible as well as sizing guides to ensure they will be happy with their purchase.

The final thing to remember is to ensure you have specific details about delivery, returns and shipping. It is also recommended to send them a confirmation email once they have purchased something. This is to reassure the customer of their purchases and helps to build a relationship and therefore brand loyalty.

An Analysis of Great E-Commerce Website Examples

Search engine experts have made the task of optimizing E-Commerce websites, quite easier. But in this competitive world, getting your site placed among the top ones is not an easy task. SEO team has to work hard to get your site its due recognition. For optimizing E-Commerce Websites there are no rules and patterns. Here are few pointers that can help you in optimizing the site all by yourself. A good website is easy to use, has attractive looks & processes the requirement of the customer easily. You might prefer to use a flash design, but don’t overdo with it. Prime reason for this is that it takes long time to get uploaded. Hence, have a site that has great design that takes less time to download and gives the theme about what your business is all about.

 

When you put the images and text in the website, see to it that they match. Don’t be completely dependent on the manufactures information on product detail. It is because many others would also be selling the product and there are more chances of duplication of content. Create right links, navigation and map the product rightly. You can use umbrella pattern or create a separate category & page for different categories. For example, if you into the business of selling furniture, then furniture will be your main category. Under this you can create sub heads by use say: living room furniture, bedroom furniture, etc. Then you can create separate pages for them and products can be accordingly place. These will the consumer in finding the right product for themselves & show them a professional attitude.

For every page you create, the content should be unique & Meta tags as well. The Meta tags include unique Meta title, meta keywords and meta description. If possible create a user comment box on every product page. This will help you in getting unique content everyday & you can also catch the keyword trail. Add call to action also. In a dynamic site it is important to keep one link static on every page. You can direct the relevant related blogs and article links for the concerned page here. While optimizing the site think about the future. It is wiser to use product name in – title, H1, and H2 of the content page. In an ecommerce site images play an important role in capturing the attention of the visitor. If you want to optimize images also then use ALT tag. You can use a good caption & use a keyword if possible.

Create a site map for the website in XML format and submit it on Google. Depending on the target audience, use various search engine verticals for making the search process much easier. Last but not the least creates links – one way, two way or reciprocal links. For one-way link manufacturer’s website are the best. The main goal of Optimizing E-Commerce Websites is to attract the attention of the visitor and turn them into potential customers. SO work on it by formulating the plan that helps in meeting the future needs more successfully.