All About Great E-Commerce Website Examples

An ecommerce website is one in which allows businesses to sell products electronically across the internSet to clients and customers. It incorporates the functionality for companies to display a catalogue and uses an electronic process which accepts online payments. There are several specific design features on an ecommerce website which differ from those on ordinary website and these key features are discussed below. The most important thing to remember when designing an ecommerce website is to make it as user friendly as possible. Due to the huge number of pages and products, the navigation system is fundamental to the success of your website. Firstly you should consider the top categories of products and then consider subcategories which may help users to further narrow their search to a small niche of products.

When you have a navigation system with more than one level, you must have a way to show the user where they are within the site structure. The best way to do this is to have a headline, sub-headers and breadcrumbs for example; Home > Women > Going out > Dresses. That way the user will be able to understand exactly where they are and be able to navigate back to the homepage or any relevant section. You also need to make it possible for users to unselect an option in order to expand their search if need be without constantly pressing the back button.

Allowing users to define how the products are sorted is a great way to help them find exactly what they are looking for such as ‘Price – low to high and high to low’, ‘Popularity’, ‘New In’, ‘Best selling’ and ‘Highly rated’. Another useful sorting option is ‘Customers also bought…’ as this can link to a variety of accessories and related products which act as an up sell.

When looking at the overall design, it is important to have a number of features available on every page. Things such as a search bar should be easily accessible from every page in order to allow users to immediately find a particular product from wherever they are within your site. You also need to have a form of online ‘basket’ so customers can easily see what they have already picked out to purchase.

With online shopping, customers cannot see or feel the product like they can in real life before they purchase it. This highlights the importance for photos and lots of detailed information about each product. Many online shoppers have previously seen the product in a store and gone to find it cheaper online. In this case they will usually need the specification to compare to ensure they have the correct product. For others they won’t have seen the product, which is especially true for clothing, so there needs to be as much information as possible as well as sizing guides to ensure they will be happy with their purchase.

The final thing to remember is to ensure you have specific details about delivery, returns and shipping. It is also recommended to send them a confirmation email once they have purchased something. This is to reassure the customer of their purchases and helps to build a relationship and therefore brand loyalty.

An Analysis of Great E-Commerce Website Examples

Search engine experts have made the task of optimizing E-Commerce websites, quite easier. But in this competitive world, getting your site placed among the top ones is not an easy task. SEO team has to work hard to get your site its due recognition. For optimizing E-Commerce Websites there are no rules and patterns. Here are few pointers that can help you in optimizing the site all by yourself. A good website is easy to use, has attractive looks & processes the requirement of the customer easily. You might prefer to use a flash design, but don’t overdo with it. Prime reason for this is that it takes long time to get uploaded. Hence, have a site that has great design that takes less time to download and gives the theme about what your business is all about.


When you put the images and text in the website, see to it that they match. Don’t be completely dependent on the manufactures information on product detail. It is because many others would also be selling the product and there are more chances of duplication of content. Create right links, navigation and map the product rightly. You can use umbrella pattern or create a separate category & page for different categories. For example, if you into the business of selling furniture, then furniture will be your main category. Under this you can create sub heads by use say: living room furniture, bedroom furniture, etc. Then you can create separate pages for them and products can be accordingly place. These will the consumer in finding the right product for themselves & show them a professional attitude.

For every page you create, the content should be unique & Meta tags as well. The Meta tags include unique Meta title, meta keywords and meta description. If possible create a user comment box on every product page. This will help you in getting unique content everyday & you can also catch the keyword trail. Add call to action also. In a dynamic site it is important to keep one link static on every page. You can direct the relevant related blogs and article links for the concerned page here. While optimizing the site think about the future. It is wiser to use product name in – title, H1, and H2 of the content page. In an ecommerce site images play an important role in capturing the attention of the visitor. If you want to optimize images also then use ALT tag. You can use a good caption & use a keyword if possible.

Create a site map for the website in XML format and submit it on Google. Depending on the target audience, use various search engine verticals for making the search process much easier. Last but not the least creates links – one way, two way or reciprocal links. For one-way link manufacturer’s website are the best. The main goal of Optimizing E-Commerce Websites is to attract the attention of the visitor and turn them into potential customers. SO work on it by formulating the plan that helps in meeting the future needs more successfully.

Things To Know About E-Commerce Website Examples

E-commerce is the technology which enables individuals and firms to trade, market, and do business online. Here the key points are there are no physical market and this model of retailing offers the flexibility that the consumer or customer can shop at the convenience of his home or office without actually taking the pains to go to the market and do the entire shopping. We know that traffic in some cities is a pain and the transportation element is completely erased here because the transaction is online. In the market you have to go yourself store to store and check the various options that are available and this is very tiresome where as when people transact online they can check multiple options online, can view for example t-shirts that are offered by various brands at one click of their computer mouse.

Promotional Strategies: There are various promotional strategies that one can use of he wishes to operate an online retail store.

Pop ups:Website pop ups prove to be a great way to reach out to the browsers. Google and other online ads also contribute tremendously.

Networking Sites: Making a group on Facebook and Twitter helps the browsers contact up conveniently, and any special requests that the shoppers might have can be interpreted here.

Advertising: Banners are put thorough the internet to attract browsers. These banners can direct them to your website conveniently.

Blog: Maintaining your company’s blog is a good option and it helps in keeping your firms image as a thought leader. Keep your blog update through and thorough. This way you can ensure that your readers are not lost. The readers in future might even become your customers.

Collaboration: You can collaborate with various brands and participate in events that help in advertising.

Technology used in E-Commerce: The technology used to build a trustworthy site should be chosen carefully. The website can be built with the most updated technology called PHP. It is easy to modify with PHP. Payment gateways should be effectively used. The user interface should be eye-catching, easy to use, interactive, and should have easy navigational facilities. Privacy and security is one of the crucial aspect. Consumer confidence is a crucial part of the e-commerce industry. Without protecting your potential customer’s data be it their financial data (credit cards information) or personal information, there would be absolutely no home for an e-commerce company to take off.

Functionality: This explains the step by step procedure when a consumer shops on a typical online retail (apparel) store.

Step 1: Welcome page appears

Step 2: the user selects his category and then the item that he wants to purchase

Step 3: He clicks on “Add to Basket”. If he wants to select more items, he then clicks “Continue to shopping” and then selects more items and again clicks on “Add to Basket”. This is an iterative step till the time he finishes up with his online shopping.

Step 4: After the user has selected all the items that he wants to, he proceeds to fill his information which includes shipping details and all other relevant user information.

Step 5: The user selects the payment type and fills in the details

Step 6: The user clicks to agree the terms and conditions and then finally proceeds to check out. A confirmatory mail is then sent to the user confirming his order details.Hence, we see that e-commerce websites and the industry as a whole has a long way to go with the advancement on the technology front.